Reflection
My development and understanding of the fashion industry has increased through careful research and practice. The first time I came across fashion marketing is through Sheffield Hallam's course searches and I was immediately intrigued. My knowledge of it was little to basic until I realised that you can have a variety of alternative career roles such as: journalism, visual merchandising, fashion photography, marketing, styling etc. The course provides creativity that doesn't just lay in traditional fine art.
In the beginning, my plan was to create a look-book showcasing people's fashion through the pandemic, but I struggled getting primary images and other photos that inspired me to make art. For this project, I focused on getting enough source material that will be good to use as reference or be a photography art piece itself.
I quickly realised that there was no escaping from trying out photography and how learning to use a camera properly as it was one of the biggest foundations of fashion marketing since you're trying to sell something to someone, whether it's an idea or a real item. I was a bit intimidated and hesitant at first since my specialism has always been in fine art and traditional drawing. Photography was a completely new world to me. However, I am glad to have set up a photoshoot with an assistant for guidance and completed a series of successful shots of my models. That was a big step for me and a big confidence boost as it not only shows my commitment but also my enthusiasm to learn new things.
As I am coming to the end of my project, I am aiming to create a journalistic look-book that explains our feelings towards fashion, mental health and beauty during a pandemic, this will all be backed up by my survey where individuals expressed their opinions to my questions. It will involve quality images and perhaps some of my art towards the end with good explanations. I have been making layouts and experimenting with composition on Adobe InDesign to see what my outcome could look like. My audience will be young people (teens-adults) as I think it is more fitting since I can relate and my survey consisted more young people than older. I am not sure how I will present my final outcome, but one thing that it for sure, is that will be online rather than a physical presentation as we still under many restrictions.
I am actively looking for free sites that I can present my look-book in a professional way that is interesting and interactive for the viewer. Here is one that I will definitely look at.
The style of my look-book is not determined but I am naturally leaning towards the 'clean cut' look as it is classic and presentable, however I am trying my best to make it distinctive with the current knowledge I have. I do realise this project has been far from my usual art work, but I think this is a good risk to take as it's the direction I'm working towards for with my current plans for university.
Overall, I am finally confident with the direction of my work and possible outcomes.
Cooper, L., 2018. 5 Top Tips for Designing a Killer LookBook. [online] https://www.blog.print-print.co.uk/5-top-tips-designing-killer-lookbook/. Available at: <https://www.blog.print-print.co.uk/5-top-tips-designing-killer-lookbook/> [Accessed 6 May 2021].
Shu.ac.uk. n.d. BA (Honours) Fashion Management and Communication Full-time 2021 | Sheffield Hallam University. [online] Available at: <https://www.shu.ac.uk/courses/art-and-design/ba-honours-fashion-management-and-communication/full-time> [Accessed 6 May 2021].
Youtube.com. 2020. How To Create a Lookbook. [online] Available at: <https://www.youtube.com/watch?v=Er1VjnnsQ5Y&ab_channel=Flipsnack> [Accessed 6 May 2021].
Youtube.com. 2015. What’s It Like To Work In Marketing & Communications?. [online] Available at: <https://www.youtube.com/watch?v=b5EHs8kF3fs&t=125s&ab_channel=TheBusinessofFashion> [Accessed 6 May 2021].
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